SPEEDING IN METROPOLITAN ADELAIDE: A SITUATION ANALYSIS.
The current situation in speeding and speed related crashes in metropolitan Adelaide was examined to assist in the development of a combined anti-speeding media and enforcement campaign. A review of the literature on ‘best practice’ speed enforcement and anti-speeding publicity in metropolitan areas within Australia was conducted. Road crash statistics from the Traffic Accident Reporting System (TARS) database were analysed although it was found that the database did not contain comprehensive or reliable information on the incidence of speeding in crashes. Additionally, speed enforcement strategies by police were assessed. Market research was undertaken to determine self reported attitudes and behaviours to speeding in metropolitan Adelaide amongst targeted demographic groups. Five focus groups were also conducted to explore specific attitudes and behaviours further. These research findings have implications for reducing the prevalence of speeding behaviour in metropolitan Adelaide.